Wet Seal Easelback & Belly Bands

This was my first graphic design project

(ever!) for Wet Seal back in 2001. The

goal was to create a series of 3 “belly

bands” that would wrap around the 3

types of pajamas that were being

featured on the center stand when the

client walked into the Wet Seal retail

store. The sign was an easelback sign,

approximately 8” x 10”. The goal was to

keep within the current in-store color

scheme, to cooridinate with the various

styles of pj bottoms being featured, to

be “girly” and appealing in nature, as

well as (of course!) being cost effective.

In essence, this was a 2-color job with a

custom die-cut shape for the heart on

the belly bands and the top of the

easelback sign.

Wet Seal HR

I created this for the quarterly in-house

Human Resources luncheon presented for

all of The Wet Seal, Inc for April 2007.

We produced 22” x 28” Easel Signs (on

the left), a 48” x 72” Banner, and

approximately 15 11” x 17” posters to

display around the building to inform the

employees of the date and time of the

meeting. I did this art from scratch using

inspiration from old travel posters,

which I wanted to put a more modern,

glossy spin on, while keeping the

simplicity of the Wet Seal and Arden B

brands, and fusing them to be of equal

importance/weight.

Seen here: 22x28 Easel Sign and 11x17

Poster

Wet Seal Holiday

This project was done almost

completely in-house; after the final

retouched image of the jeans came back

from the color house, I assembled and

built all hi-res elements in Photoshop for

the Wet Seal Inc for display December

2007. Banner on the right was produced

at 48” W x 72”H (which I built in layers

in Photoshop at 25% at 350 dpi, so at

the final size the banner’s lpi was 87.5,

which met the requirement of being a

minimum of 85 line screen for optimal

resolution and quality). Other pieces

shown include a 2-sided bagstuffer/

enter-to-win form; and an 11”W x 14”H

Racktop Sign.

Wet Seal Sun Banner

I created this 48" x 72" “Sun Banner” for

the “MOD ABOUT YOU” campaign for

Spring 2007 for window display nation-

wide for the Wet Seal, Inc. The pic on

the left is the concept as rendered out in

Photoshop. I created the sun totally

from scratch in Illustrator, given only the

direction of creating a “sun with big

eyes with huge 60’s-inspired eyelashes”.

To give it more dimension, we added a

series of halftone-like dots in a sunny

yellow (Pantone 102) and added a white

“drop shadow”. The final  production

was on a semi-opaque frosted material.

In the end, this banner lived in the

windows for approximately 4 - 6 weeks,

and I was told so many people liked the

banner that employees of the stores

(and HQ alike) requested to take them

home with them when the banners came

down at the end of spring. The image on

the right is a picture of an actual store

window after production.

Wet Seal Catalog

This is the premiere issue of the Wet

Seal catalog (2 issues only ever

produced). I did all production, style

sheets, and management and transferral

of low-res to high-res film scans cover

to cover. Approximately 28 pages.

Wet Seal Catalog (alt view)

This is the premiere issue of the Wet

Seal catalog (2 issues only ever

produced). I did all production, style

sheets, and management and transferral

of low-res to high-res film scans cover

to cover. Approximately 28 pages. I also

did the production for the inserts seen

here.

Wet Seal Catalog

This is the second issue of the Wet Seal

catalog (2 issues only ever produced). I

did all production, style sheets, and

management and transferral of low-res

to high-res film scans cover to cover.

Approximately 24 pages.

Wet Seal Catalog (alt view)

This is the second issue of the Wet Seal

catalog (2 issues only ever produced). I

did all production, style sheets, and

management and transferral of low-res

to high-res film scans cover to cover.

Approximately 24 pages. I also did the

production for the inserts seen here.

Sample Magazine Layout

For as long as I can remember, I have

always been absolutely in awe of and

have a fascination with fashion

magazines. I'm entranced by the

combination of imagery and text to

create a visually flowing piece. All that

work, and people skim them, discard

them, and never think twice about

everything that went into the creation of

it. The picture on the left is taken from a

shoot where I did the makeup on the

model seen here. This image struck me

as an image I would see in a beauty

magazine, so I was then inspired then to

create this faux fun and whimsical

spread. I titled the piece “ABOUT FACE”

in the “LOVE THE LOOK” section of the

magazine. The magazine itself I named

APHRODITE, after the goddess of love

and beauty. All images on the right side

of the page are low-res comps from

iStockPhoto.com

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