Wet Seal Catalog #1

This is the premiere issue of the Wet

Seal catalog (2 issues only ever

produced). I did all production, style

sheets, and management and transferral

of low-res to high-res film scans cover

to cover. Approximately 28 pages.

Wet Seal Catalog #1 (alt view)

This is the premiere issue of the Wet

Seal catalog (2 issues only ever

produced). I did all production, style

sheets, and management and transferral

of low-res to high-res film scans cover

to cover. Approximately 28 pages. I also

did the production for the inserts seen

here.

Wet Seal Catalog #2

This is the second issue of the Wet Seal

catalog (2 issues only ever produced). I

did all production, style sheets, and

management and transferral of low-res

to high-res film scans cover to cover.

Approximately 24 pages.

Wet Seal Catalog #2 (alt view)

This is the second issue of the Wet Seal

catalog (2 issues only ever produced). I

did all production, style sheets, and

management and transferral of low-res

to high-res film scans cover to cover.

Approximately 24 pages. I also did the

production for the inserts seen here.

Arden B Mailer

For this Valentine's Day 2007

promotional mailer, I did all production

for this 4/C job with a 5th spot metallic

silver (PMS 801). This meant creating

the text and chains first as vector in

Illustrator, then taking it into Photoshop

with the spot layer called out by itself

for separations when it went to the print

house (Meridian Graphics, who did a

spectacular job). Not pictured here: I did

the same production for collateral

pieces, including a 22”W x 28”H Easel

Sign and a window display static for the

front of all Arden B stores (in which the

chain ran from the top to the bottom of

the window).

Arden B Bagstuffer

In addition to all production for this

bagstuffer produced for February 2007, I

was in charge of directing all high-res

retouching through our color house

(Graphic Industries).

Hyundai Newsletter, view 1

While freelancing for Carlson Marketing

Group in Long Beach, CA, I was in charge

of all production for the 7 versions of

the Hyundai quarterly 8-page newsletter.

I created one Quark document with a

common layer to fuse together all

elements consistent to the 7 versions,

and then put the interchangeable

elements (depending on which car was

the featured version) on independent

layers so that one file could go to the

printer with consistency in every version

across the board. I also re-built the hi-

res art for the front covers, taking the

car images and combining them with

vector art. Despite this being a mostly

“production” job, I share this one to

show my attention to detail and the fact

when I create/build my art, whether on

my own or taking someone else’s work,

my goal is to work smarter — not harder

— right from the beginning.

Hyundai Newsletter, view 2

While freelancing for Carlson Marketing

Group in Long Beach, CA, I was in charge

of all production for the 7 versions of

the Hyundai quarterly 8-page newsletter.

I created one Quark document with a

common layer to fuse together all

elements consistent to the 7 versions,

and then put the interchangeable

elements (depending on which car was

the featured version) on independent

layers so that one file could go to the

printer with consistency in every version

across the board. I also re-built the hi-

res art for the front covers, taking the

car images and combining them with

vector art. Despite this being a mostly

“production” job, I share this one to

show my attention to detail and the fact

when I create/build my art, whether on

my own or taking someone else’s work,

my goal is to work smarter — not harder

— right from the beginning.

KIA incentive package, view 1

I worked on this incentive package

targeting KIA dealers, while I freelanced

at Carlson Marketing Group in Long

Beach, CA. The goal was to sell custom

travel vacation packages as a reward to

the highest-grossing KIA dealers who

sold the most cars at each location

(being that Carlson Marketing is part of

Carlson Travel Worldwide, they put

together packages and then pitched

them to the company to work with them

as a whole). This was a professionally

printed, bound and mailed booklet that

not only detailed out the travel plans (a

week-long vacation, with 3 options for

KIA to choose from as the final reward

for their employees), but also doubled

as a stand-up calendar with gorgeous

tropical imagery that they could place

on their desks as incentive.

KIA incentive package, view 2

This page shows another view of this

project. I did the production on this

complicated piece from cover to cover.

(including the tabs, the co-ordination of

the aquisition and subsequent placement

of all hi-res imagery and creation of the

3-dimensional package envelope with

die-cut window)  For more about this

piece, see view 1.

KIA incentive package, view 3

This is one last view of this project. I

did the production on this complicated

piece from cover to cover. (including the

tabs, the co-ordination of the aquisition

and subsequent placement of all hi-res

imagery and creation of the 3-

dimensional package envelope with die-

cut window)  For more about this piece,

see view 1.

Lincoln Navigation Promo

I designed and did the production for

this while I freelanced at Y&R/impiric

(formerly known as Y&R/wcj) in Irvine,

CA in 2000. This was a 8-page folded

brochure piece promoting the Lincoln

On-Board Navigation System.

Lincoln/Mercury Newsletter, side 1

I did all the production for this Lincoln/

Mercury AdPeek 3-panel z-fold

newsletter, 2-sided. One of my first

production pieces while freelancing at

Y&R/impiric (formerly known as Y&R/

wcj) in Irvine, CA in 1999-2000.

Lincoln/Mercury Newsletter, side 2

I did all the production for this Lincoln/

Mercury AdPeek 3-panel z-fold

newsletter, 2-sided. One of my first

production pieces while freelancing at

Y&R/impiric (formerly known as Y&R/

wcj) in Irvine, CA in 1999-2000.

Bard Stinger Promo Folder

I assisted on production for this folder

with a special die-cut inside and

informational card insert, detailing the

benefits of the Bard Abalation Catheter. I

did this while at KPA (Koppes, Partners

and Associates), a medical advertising

agency, where I freelanced as needed

from approximately 2000-2001. (as a

side note, I have also freelanced for

DevicePharm, another medical

advertising agency in Orange County,

CA).

Arlon Promo Mailer

I made necessary artistic edits to and

re-created hi-res art for this pre-existing

piece and subsequently did all the

production for this mailer for Arlon, a

company in Fountain Valley, CA, that

specializes in custom substrates and

vinyl for display units for numerous

companies around the world. I have

freelanced for them over the years

(approximately 2003 - present) as

necessary as an off-site project.

SpecSeals Brochure, side 1

This was an 8.5"W x 11.0"H  brochure I

designed from scratch for SpecSeals, a

company specializing in o-ring and

custom-molded rubber seals; the images

were also taken specifically for this

project by a local photographer. The

goal was to promote awareness to

potential clients about the services

SpecSeals provides and the wide range

their products are implemented in. As

SpecSeals had no real logo, I wanted to

create a recognizable, clean and brand-

appropriate icon that could be used

across other printed pieces as well. 

Finished piece had a high-gloss UV

coating/aqueous finish.

SpecSeals Brochure, side 2

This was an 8.5"W x 11.0"H  brochure I

designed from scratch for SpecSeals, a

company specializing in o-ring and

custom-molded rubber seals; the images

were also taken specifically for this

project by a local photographer. The

goal was to promote awareness to

potential clients about the services

SpecSeals provides and the wide range

their products are implemented in. As

SpecSeals had no real logo, I wanted to

create a recognizable, clean and brand-

appropriate icon that could be used

across other printed pieces as well. 

Finished piece had a high-gloss UV

coating/aqueous finish.

Bodycentre Brochure, side 1

This is an 8.5 x 11 tri-fold brochure that

I am very proud of...I not only designed

it from top to bottom and did all

production, but I also took almost all of

the pictures as well. Although I have

been doing brochures and mailers for

select locations of the BodyCentre chain

in OC since the late 1990s, this piece

constituted a whole new overhaul in

look, colors, and feel. The goal was to

create a feel of serenity with a Zen-like

quality. Final piece was 4/C-process. I

carried this new look over into the

mailers and while I did not design the

website, my elements (including many of

my images) were used for brand

consistency and can be seen at http://

bodycentrewellnessspa.com/

Bodycentre Brochure, side 1

This is an 8.5 x 11 tri-fold brochure that

I am very proud of...I not only designed

it from top to bottom and did all

production, but I also took almost all of

the pictures as well. Although I have

been doing brochures and mailers for

select locations of the BodyCentre chain

in OC since the late 1990s, this piece

constituted a whole new overhaul in

look, colors, and feel. The goal was to

create a feel of serenity with a Zen-like

quality. Final piece was 4/C-process. I

carried this new look over into the

mailers and while I did not design the

website, my elements (including many of

my images) were used for brand

consistency and can be seen at http://

bodycentrewellnessspa.com/

Bodycentre Valentine's Mailer

An example of an oversize postcard

mailer that I designed and did

production for, for the Orange/Riverside

locations of the Bodycentre Dayspa

Chain. As can be seen with the

Bodycentre tri-fold brochures, these

represent a new look and feel for the

company and my goal was to keep it

brand-consistent to the other pieces I

designed for them. For many years, I

produced about 4 - 5 mailers a year,

which helped to generate a lot of extra

business/income for them. Final piece

for mailers I tried to usually keep to 2-3

color to minimize printing costs.

Bodycentre Christmas Mailer

An example of an oversize postcard

mailer that I designed and did

production for, for the Orange/Riverside

locations of the Bodycentre Dayspa

Chain. As can be seen with the

Bodycentre tri-fold brochures, these

represent a new look and feel for the

company and my goal was to keep it

brand-consistent to the other pieces I

designed for them. For many years, I

produced about 4 - 5 mailers a year,

which helped to generate a lot of extra

business/income for them. Final piece

for mailers I tried to usually keep to 2-3

color to minimize printing costs.

Informational In-Office Sheet

This was an 8.5 x 11 2-sided color-laser

sheet that we produced 2 slightly

different versions of. One was for in-

office display to give to patients, the

other more geared towards other

doctors. This was for a plastic surgeon

in OC, CA, who specializes in

reconstructive Ear, Nose & Throat

surgery, as well as sinus surgery. He had

been featured as a Physician of

Excellence in Orange Coast Magazine in

2007, so the goal was not only to

inform patients of his training and

accolades (on the back of the sheet),

but also to give the patient more

information about his methodology and

range of services.

ReMax Mailer

Oversize postcard mailer; images were

taken by a local photographer. I did all

design and production on this piece, to

promote the ReMax realtors in Fullerton,

CA in 2001. Obviously, the goal was to

bring in more potential clients, showing

properties affiliated with this particular

office, but also to keep brand consistent

with the ReMax corporate image already

established (I was able to download

official logos through the ReMax

website).

Mailer, Promo Piece & Biz Card

I designed these oversized postcard

mailers and promo pieces for a

photographer in Fullerton, CA. One card

was to promote his portraiture work, the

other more to promote family pictures. I

also designed his logo and business

card; the goal with the logo was to

feature his name prominently for instant

recognition and simplicity, but I wanted

to incorporate a hint of something iconic

to represent photography in the logo

itself. In the end, I created a "swish"

that looks like a subtle shadow behind

the logo, emulating a "P" for

photography, but also to look

reminiscent of an aperture found in a

camera lens.

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