Wet Seal HR

I created this for the quarterly in-house

Human Resources luncheon presented for

all of The Wet Seal, Inc for April 2007.

We produced 22” x 28” Easel Signs (on

the left), a 48” x 72” Banner, and

approximately 15 11” x 17” posters to

display around the building to inform the

employees of the date and time of the

meeting. I did this art from scratch using

inspiration from old travel posters,

which I wanted to put a more modern,

glossy spin on, while keeping the

simplicity of the Wet Seal and Arden B

brands, and fusing them to be of equal

importance/weight.

Seen here: 22x28 Easel Sign and 11x17

Poster

Informational In-Office Sheet

This was an 8.5 x 11 2-sided color-laser

sheet that we produced 2 slightly

different versions of. One was for in-

office display to give to patients, the

other more geared towards other

doctors. This was for a plastic surgeon

in OC, CA, who specializes in

reconstructive Ear, Nose & Throat

surgery, as well as sinus surgery. He had

been featured as a Physician of

Excellence in Orange Coast Magazine in

2007, so the goal was not only to

inform patients of his training and

accolades (on the back of the sheet),

but also to give the patient more

information about his methodology and

range of services, while maintaining a

professional yet approachable demeanor.

Bodycentre Brochure, side 1

This is an 8.5 x 11 tri-fold brochure that

I am very proud of...I not only designed

it from top to bottom and did all

production, but I also took almost all of

the pictures as well. Although I have

been doing brochures and mailers for

select locations of the BodyCentre chain

in OC since the late 1990s, this piece

constituted a whole new overhaul in

look, colors, and feel. The goal was to

create a feel of serenity with a Zen-like

quality. Final piece was 4/C-process. I

carried this new look over into the

mailers and while I did not design the

website, my elements (including many of

my images) were used for brand

consistency and can be seen at http://

bodycentrewellnessspa.com/

Bodycentre Brochure, side 2

This is an 8.5 x 11 tri-fold brochure that

I am very proud of...I not only designed

it from top to bottom and did all

production, but I also took almost all of

the pictures as well. Although I have

been doing brochures and mailers for

select locations of the BodyCentre chain

in OC since the late 1990s, this piece

constituted a whole new overhaul in

look, colors, and feel. The goal was to

create a feel of serenity with a Zen-like

quality. Final piece was 4/C-process. I

carried this new look over into the

mailers and while I did not design the

website, my elements (including many of

my images) were used for brand

consistency and can be seen at http://

bodycentrewellnessspa.com/

Bodycentre Valentine's Mailer

An example of an oversize postcard

mailer that I designed and did

production for, for the Orange/Riverside

locations of the Bodycentre Dayspa

Chain. As can be seen with the

Bodycentre tri-fold brochures, these

represent a new look and feel for the

company and my goal was to keep it

brand-consistent to the other pieces I

designed for them. For many years, I

produced about 4 - 5 mailers a year,

which helped to generate a lot of extra

business/income for them. Final piece

for mailers I tried to usually keep to 2-3

color to minimize printing costs.

Bodycentre Christmas Mailer

An example of an oversize postcard

mailer that I designed and did

production for, for the Orange/Riverside

locations of the Bodycentre Dayspa

Chain. As can be seen with the

Bodycentre tri-fold brochures, these

represent a new look and feel for the

company and my goal was to keep it

brand-consistent to the other pieces I

designed for them. For many years, I

produced about 4 - 5 mailers a year,

which helped to generate a lot of extra

business/income for them. Final piece

for mailers I tried to usually keep to 2-3

color to minimize printing costs.

Swatch Books

These are production pieces I did for

Arlon, a company in Fountain Valley, CA,

that specializes in custom substrates

and vinyl for display units for numerous

companies around the world. The piece

on the right is similar to a Pantone book,

but in this case for Arlon-specific color

substrate options. I did all text front

and back for not only the covers, but the

internal pages of this book, and had to

figure out FPO placement of the color

chips, which were placed in during the

printing process. The piece on the left

was a larger swatch book, in which I

created all tabs and refined the artistic

layout and specified the production of

the book.

Arlon Promo Mailer

I made necessary artistic edits to and

re-created hi-res art for this pre-existing

piece and subsequently did all the

production for this mailer for Arlon, a

company in Fountain Valley, CA, that

specializes in custom substrates and

vinyl for display units for numerous

companies around the world. In doing

this piece, I had to keep the same look

and feel consistent across the board

with the other pieces Arlon produces. I

have freelanced for them over the years

(approximately 2003 - present) as

necessary as an off-site project.

Salon Design Package

This is a good example of branding/

identity and a design package all in one

for Salon Benardo in Fullerton, CA; they

specialize as an Aveda Concept Salon,

serving the needs of everything from hair

cuts & hair color to skin care/facials to

massage. Utilizing pictures taken

specifically for them by a local

photographer, I designed a new menu of

services, thank-you cards, appointment

cards and business cards. In addition to

doing all the design for this from

scratch, I also worked directly with the

printer to determine paper choice and

control over printing in 4/C while

emulating a 2/C job (but using laser 4/C

to save costs).

SpecSeals Brochure, side 1

This was an 8.5"W x 11.0"H  brochure I

designed from scratch for SpecSeals, a

company specializing in o-ring and

custom-molded rubber seals; the images

were also taken specifically for this

project by a local photographer. The

goal was to promote awareness to

potential clients about the services

SpecSeals provides and the wide range

their products are implemented in. As

SpecSeals had no real logo, I wanted to

create a recognizable, clean and brand-

appropriate icon that could be used

across other printed pieces as well. 

Finished piece had a high-gloss UV

coating/aqueous finish.

SpecSeals Brochure, side 2

This was an 8.5"W x 11.0"H  brochure I

designed from scratch for SpecSeals, a

company specializing in o-ring and

custom-molded rubber seals; the images

were also taken specifically for this

project by a local photographer. The

goal was to promote awareness to

potential clients about the services

SpecSeals provides and the wide range

their products are implemented in. As

SpecSeals had no real logo, I wanted to

create a recognizable, clean and brand-

appropriate icon that could be used

across other printed pieces as well. 

Finished piece had a high-gloss UV

coating/aqueous finish.

Letterhead/Logo/Business Card Set

I was asked to create this set for a very

talented interior designer/artist by the

name of Kevin E. Young. He wanted to

tie together the idea of his initials to his

tagline "KEY Elements in Design". He

wanted a card with a more textural,

tactile sensation, which reinforced his

design qualities. I picked out my favorite

paper samples and let him pick the final;

I conceptualized the idea behind design

and used a font which characterized a

feel of "drafting" and the process that

an interior designer goes through in

crafting a new look for a room or rooms.

My other font choice for his name was

one that looked reminiscent of

handwriting. His only other request was

a non-traditional card design, which

would demand more attention because it

WAS non-traditional. Eventually, I used

this same concept for my own business

cards. The final was the set you see

here, a 1/C print job.

Band Promo Materials

These are some various examples of

band promo flyers and CD demo covers,

etc. Also, there are a variety of items in

which the band logos I've created have

been placed on (for example, as seen

here, on a matchbook cover. Not

pictured: also on shot glasses, bumper

stickers, tshirts/tank tops). I have been

working with local bands since the late

1990s, as music is a passion of mine

and I've always believed in helping out

those that I truly believe in.

The challenge with bands is to not only

create a visually recognizable logo that

can be linked immediately to a particular

group, but to make it "brand-

appropriate" (or in this case, BAND-

appropriate!); that is, to capture the feel

of the music/band's image to the look

and feel the logo evokes.

ReMax Mailer

Oversize postcard mailer; images were

taken by a local photographer. I did all

design and production on this piece, to

promote the ReMax realtors in Fullerton,

CA in 2001. Obviously, the goal was to

bring in more potential clients, showing

properties affiliated with this particular

office, but also to keep brand consistent

with the ReMax corporate image already

established (I was able to download

official logos through the ReMax

website).

Mailer, Promo Piece & Biz Card

I designed these oversized postcard

mailers and promo pieces for a

photographer in Fullerton, CA. One card

was to promote his portraiture work, the

other more to promote family pictures. I

also designed his logo and business

card; the goal with the logo was to

feature his name prominently for instant

recognition and simplicity, but I wanted

to incorporate a hint of something iconic

to represent photography in the logo

itself. In the end, I created a "swish"

that looks like a subtle shadow behind

the logo, emulating a "P" for

photography, but also to look

reminiscent of an aperture found in a

camera lens.

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